Marketing with Video

If you’re a small/medium business, you know how hard it is to compete against larger and wealthier competitors. Big companies hire highly aggressive sales personnel and are able to contact customers regularly to remind them of their products and services. Unfortunately, many small/medium businesses lack the resources to do this. To compensate small and medium businesses must find a dynamic, cost-effective way of marketing products and services.

The Internet has been a viable alternative marketing method for small business and it is expanding daily. Publishing a Web site is a proven way of selling one’s products and services, and an effective means of reaching a worldwide marketplace. Web sites offer additional benefits, such as regular contact with customers and prospects and the ability to convey large amounts of information quickly and easily. In addition, Web sites offer consumers access to a company’s products and services twenty-four hours a day, seven days a week, all year long.

But your marketing efforts must look forward. Companies must seek new methods to tell their story to customers online or sending information via CD or DVD.

Video communications represents the next wave of marketing for small business. It’s proving to be so powerful it’s revamping the way businesses communicate with customers and each other. Simple and easy to use, video communications puts a human touch back into the process of communicating with consumers, enabling sales reps, consultants, and professionals to generate “face time” with consumers, clients, and businesses. Additionally, employees can be given information in regards to safety as well as company rules and procedures, to help prevent injury or legal matters.

Video communications is ideal where personal communications is an advantage, and adding streaming video to your Web site -once you have produced the video- is simple and easy. With the cost of only one production, you can have a product that can be used in trade shows, on email marketing campaigns, as well as streaming video on the web

Video provides small/medium businesses with a powerful way to reach buyers. Delivering the impact of television, it generates higher click-through rates and shorten the sales cycle. Simple and easy to use, video communications is the ideal way for small business to compete against firms with more resources gaining a powerful competitive edge, and it’s becoming the accepted way of delivering personal rich media. More important, it boosts sales and profits. If you’re a small business, you can’t afford not to use video communications to market your company.

Please click here to watch our introduction to this new media that may be the answer to some of your communications needs.

We’ll be glad to work with you and be a part of this exciting trend…